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He was just a regular guy with a 9-to-5 — and a nagging sense something was missing.
That changed when he started helping out on his parents’ small farm in Oregon.
Working the land, caring for animals, and connecting with other local farmers lit a fire in him. He’d found his purpose. But he also uncovered a troubling truth:
The commercial meat industry was failing both consumers and farmers.
The deeper Josh got into farming, the more disturbing facts he discovered:
He met generational farmers raising animals with:
And on their farms, he finally saw a better future…
Their meat was hard for everyday families to access without bulk-buying hundreds of dollars at a time.
And that’s when Josh had an idea
What if families could buy high-quality, small-batch meat directly from these farms—without factory-farm middlemen, confusing labels, or minimum half-a-cow purchases?
With that vision...
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